A poster series dedicated to raising awareness about the New Day Campaign, which is a 2015 initiative using art to challenge stigma and discrimination associated with mental illness and addiction. Emotional imagery and typography are used to express the idea that “addiction is a disease, not a choice.” The children in the posters represent innocence, the dreams we have for ourselves, and how if possible, no one would choose being an addict. The images are kept in black and white in memory of the dreams that were broken because of addiction.